One Way St Cloud Listing Language Motivates Prospects

One Way St Cloud Listing Language Motivates Prospects

 The descriptive language that goes into every St. Cloud listing is aimed at framing the way prospective buyers relate to the property being offered. Between the headline photo and the actual number-laden listing detail (square footage, numbers of bedrooms and baths, etc.) comes a paragraph or two of descriptive text.

There’s little debate that a listing’s language can be decisive in motivating prospects to take the next step: calling the Realtor® for a showing appointment. As you’d guess, that means a lot of study has gone into what works and what doesn’t work in that descriptor. One result is many lists of “effective selling words” for use in real estate listings—but those can’t really address the whole picture of what motivates house hunters.

One of many creative approaches to crafting effective listing language is to take the salesman’s “objection” strategy—to view each sentence as an opportunity to put to rest a potential concern. Here are examples of that approach—the concerns, and some phraseology that addresses them:

Size. “Spacious” and “open” or “open floor plan” work well—as do “airy” and “sweeping.” “Huge” or “enormous” also work—but are only useful when they really do apply. “Walk-in closet” and “master suite” are other ways to project an image of roominess.

Location.Desirable” is stronger than “convenient,”—but where it’s appropriate, “prestigious” is better still. Specific details like “fabulous view” and “close to everything” can serve, as well.

Condition. For properties that clearly need much work, their listing’s language can either skip the topic altogether or engage a prospect’s enthusiasm to “be creative.” On the other hand, for homes in A-plus shape, phrases like “lovingly maintained” or “remodeled to perfection” work nicely—as does the simple adjective “turnkey.

Backyard.Backyard paradise” is on the “effective” terms lists—but “parklike” or “immaculate” are more credible. “Gardener’s delight” runs the risk of discouraging prospects who lack green thumbs.  

Style. “Beautiful” might seem to be trite and overused, but studies show that it remains as powerful today as ever. “Tasteful” and “appealing” work well, too—as can superlatives like “stunning” and “picture perfect.”

 Today’s buyer is sophisticated, so creating powerful listing language calls for more than a paint-by-numbers approach. It requires a thoughtful analysis of the property and its strong points combined with a knowledge of what its most likely buyers hope to find. To discuss your own St. Cloud’s prospects in today’s market, do give me a call!    


Five Locations To Serve You!!!    

St. Cloud (320) 259-4554

Litchfield (320) 298-1140

Hutchinson (320) 455-9127

Princeton (320) 983-3555

Maple Grove (763) 565-2000

Image result for house


Noel Johnson Headshot
Author:
Phone: 320-980-3100
Dated: October 11th 2018
Views: 119
About Noel: Passion for investing in real estate brought me to create Premier Real Estate Services in 2002. Ten ...

Property Search








RSS Feed

View our latest blog posts in your RSS reader. Click here to access. RSS

Search Blog

Recent Blogs

Saved Properties

This is a list of your favorite properties. We will email you if a property is reduced or leaves the market.

Click 'Save' to add a property to this list.

Register / Login

New & returning visitors please enter your information to login.

By clicking 'register' you are agreeing to our terms of use & giving us expressed written consent to contact you.

Questions? Comments? Complaints?

This message will go directly to the head of our team.

Location & Address

Audrey Fouquette
550 25th Avenue North
St. Cloud, MN
320-292-0920


Other Locations